The Art of Corporate Gifts Giving

In a progressively competitive global economy, corporate gifting is both an art and science particularly because a company’s branding and marketing effort depend on it.

A corporate gift giveaway is the most frequently used way to demonstrate appreciation. However, it is imperative to remember that not every gift works equally effective.

So what does that mean? Well, the response is straightforward: put yourself in the place of the receiver. Now think about the number of times you have received an unappealing gift and about the person who gave it to you. Do you now see the value of treating corporate gifting as an art?

When it comes to the business world there is not a lot of difference with the personal world mainly because, businesses are run by individuals! Consequently, we must craft our business strategies in accordance to the people we are targeting.

We have put together 5 major points for you to master the artwork of corporate gifts gifting considerations.

1. Set up a budget. It is important that as a company you must establish a flexible budget rather than a very tight one that would not let you to play around with choices. DC9 Gifts Pte Ltd provides an assortment of product alternatives to choose from within a flexible budget.
2. Be creative. It is imperative to look at the recent patterns because it gives a clear picture of what is working for others and what is not. Nevertheless, it is also essential that you stand out. Creativity does not have to mean to make something that has never been produced before. It could also work if you find a new way of doing something that already exists. Corporate gifts Singapore range is attractive and trendy, which allows a company to creatively design it as they please.
3. Have fun. Rather than making the gift selection procedure a “task” that requires to be completed, make it a reason to have fun with the team. This will activate your team’s creativity and, believe it or not, that good vibe will be printed in the items you are giving away. DC9 Gifts Pte Ltd is equipped with the best methods of printing the design their clients want on mugs, bags etc. Indulge your team; you will be surprised by the outcome.
4. Create it representative of your brand’s values. Credibility is of key importance in any company and one of the most valuable ways to be credible is living by your business’s values. As a result, corporate gifts Singapore believes in producing gifts that represent their client’s business values.
5. Find a perfect balance. The most important element in mastering the art of corporate gifting is finding a balance; that is the features of the gift to represent thoughtfulness and combining it with the brand image. Companies can use this technique to avoid bribing or overdoing the gifts. If you gift something that is irrelevant to your company, a wrong message might be delivered to them. Making the investment in gifting pointless.