It is customary in Singapore for government agencies, MNCs and SMEs to give out corporate giftsand promotional products to their clients or end users. These printed products are often given out during new government initiatives, product launches, school events such as children’s day and teachers day and many more. Judging from past experiences, we feel that these corporate gifts need not be expensive and extravagant even if there’s budget. We are sharing two important considerations for event organizers who host campaigns throughout the year.
Firstly, the promotional product giveaway must be coherent with marketing campaign. For example, for a Recycled and Reuse campaign hosted by NParks to promote environmentally friendly initiatives, it is not appropriate to give promotional product such as power banks and USB thumb drives. Instead, a more suitable corporate gift will be a canvas tote bag printed with event slogan. This canvas bag printing will allow end users to reuse and recycle thus further enhances campaign effort.
Secondly, the gift item must be practical to majority of end users. There’s not much practical use to give business card holders to kids during Children’s Day when they cannot make use of them in their daily lives. Instead, giving a customized notebook or BPA free water bottle will go a long way for them.
Do contact us for more corporate gifts printing ideas in Singapore.